Research, Insights and Industry Guides 

Whistl provides insights and research studies to enable brands, businesses, and wholesalers better understand customer perceptions, expectations, and the ideal approach on a range of topics relating to delivery management and customer service.

 

Featured:

eCommerce Returns 

The rise of online shopping has resulted in a rise in items being returned. We take a look at consumer trends, the impact on retailers and strategies to minimise costs and maximise profitability.

Find out more about how to reduce the number of returns while boosting revenue and customer satisfaction.

 

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eCommerce Returns research

Featured:

The Value of Great Customer Service

Providing great customer service is proven to positively impact upon business performance. Yet satisfaction levels continue to tumble. What can be done to halt this worrying trend? 

This updated research and Factsheet outlines the state of UK customer satisfaction, including attitudes towards technology, while also providing actionable tips to enhance your CX. 

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Happy Lady Contact centre compressed

Featured:

eCommerce Consumer Research

We conducted an extensive research study to understand how consumer buying habits are changing in a challenging economic climate.

This report focuses exclusively on attitudes towards household spending and online shopping. Learn more about buyer behaviour amongst different demographics and get a better understanding of your target audience. 

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Whistl research

Preparing for Peak

To help get your eCommerce business ready for peak season, read our ten top tips that will help create a smoother customer process, during periods of high demand. 

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Preparing for Peak

International Consumer Buying Behaviours, Trends and Insights 

We conducted a research study to understand changing customer international buying habits and plot differences in country-by-country consumer behaviour.

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International

The Ultimate Guide to e-Commerce Fulfilment

Whistl has outlined the 10 key stages of e-commerce fulfilment, to ensure you have a strong understanding of all the principles and process intricacies.

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An online retailer

The Importance of Parcel Tracking

Consumer shopping habits have changed, with more online shoppers parcel deliveries have increased and so has the need for parcel tracking services. 

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Parcel Tracking

Customer Service Expectations 

As the cost-of-living crisis is driving up contact volume, customers seek more support and reassurance. The role of contact centres is even more crucial and irreplaceable in a time when so many people need help.

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Contact Centre Customer expectations

The Rise of the Subscription Model

Whistl has examined the current research into subscription box services in the UK, providing key insights for businesses already operating in the market or for those who are looking to do so in the future. 

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Subscription box research

Consumer purchasing grows greener

The importance of eco-friendly has grown astronomically over the years and brands are taking huge steps to lower their environmental impact.  Whistl takes a look at consumer and packaging trends to understand why brands must deliver sustainably.  

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Eco Purchasing research

Understanding the importance of the Contact Centre

Through a series of fact sheets, we have detailed the importance of caring and empathy, explain why businesses must prioritise and improve customer service, and what communication tools are the most effective.

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Contact Centre Research

What do customers want from a contact centre?

How to effectively manage your customer's experience through their calls and other interactions.

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Call centre handling, Call centre agents, Call centre training, outsourced call centre, Contact centre services

Online Shopping Behaviour Whitepaper 

An insight into what your customers want. Whistl helps identify the factors that impact online purchasing.

Download the report

ASOS new parcel returns policy

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